A corollary to real estate
development is real estate redevelopment. Redevelopment at a
macro level usually involves demolishing counterproductive our
undesirable structures and replanning the land. At the micro,
and often more interesting, level, redevelopment can mean changing
assets from one use to another. This frequently occurs with
historic properties, which may have irreplaceable structural
and cultural value, but were designed in a manner or for a purpose
that is no longer desired by the market. Henna principals are
currently converting a historic office building in downtown
Phoenix, Arizona, into a boutique hotel and are experienced
in the unique challenges associated with reviving historic properties.
We also believe in changing the use of non-historic properties
when value can be created in the conversion process. Although
the market for apartment-to-condominium conversions has mostly
run its course, it was a great example of how approaching a
real estate asset from a different point of reference can prove
valuable.
In summary, Henna studies
all strategic
and tactical elements
of an opportunity before introducing capital to it. We, in effect,
become the financial planner and structuring partner for our
investor and venture partners in all transactions quarterbacked
by our firm. Our ability to execute, professionally and effectively,
across all phases of the real estate lifecycle enables us to
generate the maximum risk-adjusted returns for our partners,
respect their non-quantitative investment criteria, and produce
a positive economic and social reward for the communities and
other stakeholders who support us.
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